Kerrang brand values

I looked at the magazine kerrang. kerrang consists if many rock bands and heavy metal artists which may not appeal to everyone giving it a niche audience. Kerrang uses capital letters to it's advantage to emphasise the loud music it expresses. The house colours used are usually, if not always red black and grey. Red has connotations of blood, passion and death. Black and grey have connotations of death, depression and darkness; all these link to the music featured in it's magazine in which the house colours are consistent. All the main images in used in kerrang are direct in address and are often taken at a low angle shot, so you feel slightly threatened as the band/artist is looking down on you  which contributes to the anger given off by their music, but the judgements the public make of this cause moral panic among older people because of the threatening image.